DRAMATIC AD
ABOUT / PROCESS

A visible route
from brief
to delivery.

Every stage has an output and a decision. That keeps creative ambition connected to cost, production reality and the version the customer actually approved.

01 / SIX STAGES

Work moves when
decisions are clear.

  1. 01

    DiscoveryOutput: agreed brief and open-question list.

    Confirm the business objective, audience, use environment, deadline, available evidence and decision owners.

  2. 02

    Scope and estimateOutput: internal estimate and customer-ready quote options.

    Separate confirmed requirements from assumptions; identify specifications, dependencies, options, exclusions and production risks.

  3. 03

    Design directionOutput: selected direction and application logic.

    Develop the answer in the formats where it must work, not as an isolated presentation artifact.

  4. 04

    Proof and approvalOutput: immutable approved proof and production release.

    Issue an exact version for review; capture annotations, revisions and an authorized approval tied to that file.

  5. 05

    Production or launchOutput: delivered or installed work and completion evidence.

    Execute against the approved scope, specification and file; record quality checks and exceptions.

  6. 06

    Close and reuseOutput: controlled project archive and repeat path.

    Reconcile final invoice, preserve authorized assets/specifications and identify the next measurable improvement or reorder.

02 / RELEASE GATES

What must be true
before production.

GATE / 01

Commercial terms are accepted

Missing information is shown as an open requirement—not converted into a silent assumption.

GATE / 02

Required deposit is recorded

Missing information is shown as an open requirement—not converted into a silent assumption.

GATE / 03

Source files pass review

Missing information is shown as an open requirement—not converted into a silent assumption.

GATE / 04

The exact proof is approved

Missing information is shown as an open requirement—not converted into a silent assumption.

GATE / 05

Production specification is locked

Missing information is shown as an open requirement—not converted into a silent assumption.

GATE / 06

Any exception has an owner and reason

Missing information is shown as an open requirement—not converted into a silent assumption.

START HERE

Have a project
that crosses channels?

Share the objective, surfaces, timing and constraints. We’ll identify the right starting point and the decisions needed for a dependable quote.

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